How to get Started Branding Yourself

Branding is much more than just a thoughtful logo or slogan and it’s more than just a unique color scheme.  My Logo took me several weeks and back and forth.  In the end it’s simplicity is deceptive.  WB_smallBelow are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor’s strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition’s weaknesses you can begin to focus on your company’s strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company’s strengths are in fact important to your target market. Once you’ve realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer’s lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite.This means every employee from the receptionist all the way up to the CEO needs to live your brand.




Great For Professional Surfers

Many  people are turning to the internet for earning extra or even a primary income.  Nothing new right?

Well yes there is something new. Surfing.  I mean not like do aimlessly surfing for that elusive pair of shoes…  No we are talking about viewing other people’s websites for cash.  “Penny surfing!  No no I refuse to surf for pennies.”  Detractors will say that and continue surfing day after day surfing for free for a silly game piece.  Why not do both? How about  up to $1.25/day.

I am passionate about Evelyn’s Treasure Chest, ETC because it is my site but also because we wanted to really make a good way for our subscribers to earn while surfing.  Not like the hype tells you, but real cash that can add up fast. ETClet2

Surf Wealth Builder sites and you can win up to $1.25 /day.  More than that, Wealth Builder sites have always been a good place to surf and win cash while surfing. There are generous surf bonus pages with prizes of up to $.10  each.   The $2 sign up bonus at each site just makes the pay out threshold that much easier to reach.

Now with the addition of Evelyn’s treasure Chest, surfers can earn advertising credits, plus rack up treasure chests that can be opened for cash prizes.  Current Wealth Builder surfers know that those prizes add up fast.

Moreover, because the members are surfing more than ever to earn cash prizes, YOUR site will be seen by even more fresh subscribers.  Every one of them looking for an opportunity to earn online.  Just like you.  I invite you to add your banners, texts and login adds.  They will be seen.

ETC will display surf bonus pages that will earn you a jewel that fills up a chest and you can open it for a cash prize.   CTP surfers you will be rewarded with XP every time you open a chest.

Membership is free.  There is no OTO trick. The upgraded price is the same in the member’s area.  Once you look around and see the value in winning twice the cash plus 60% commissions, you will make the right decision for you.  You can upgrade in the members area at any time.

Get in early, fill out the down line builder so that your subscribers join under you.   They will continue to receive emails with your referral Ids detailing the merits of the programs in the DLB.  Soon we will be rewarding members who fill out the DLB with credits and coins.

There are many good programs out there with equally good results.  Most are free to join and are worth taking a look out.  I must admit they are specifically made to entice upgrading.  This offsets the cost of all the commissions they must pay.  Good Luck.

Have Fun, Make Money

Evelyn Kramer

PS Great Referral Contest started today:


WAHM – Work at Home as a Writer

If you’ve decided that working as a Wahm writer is the best work at home job opportunity for you, then you’ll need to figure out how to get writing assignments. Fortunately, when you work as a web writer there is no shortage of job opportunities. It all depends on where you look and how much research you are willing to do.

Web writing can break down into several different categories. Before you begin looking for work, you’ll have to decide whether or not you want to get credit for your writing. If you insist on byline, you may have difficulty finding a lot of paying jobs. Byline jobs are out there if you look. However, the most money to be made is from working as a web ghostwriter.

Many Wahms find success with ghostwriting. When you work as a freelance ghostwriter you provide writing services for clients who will then use the work as their own. Ghostwriting as a wahm is a lucrative opportunity, especially when you focus on web writing. For the most part, the Internet is a text and image based platform. Companies and individuals who run websites constantly need text to make their websites attractive to visitors. Since writing is something that a lot of people would rather not do, this leaves plenty of opportunities for people who love to write.

Web writing Wahms need only an Internet connection, e-mail address and word processing program to get started. Your own website is not necessary, but it adds a touch of professionalism to your writing business. However, when you are first starting out you can get plenty of work without having a website.

There are several different categories of web writing. When you see the term “content writing” you will normally be providing text for an existing or new website. Your writing will have to be engaging and clear for website visitors. Article writers concentrate on providing articles for websites, newsletters and blogs. Generally, articles for the web are between 400 and 800 words each. Any more than that is difficult for readers to sit through while looking at a computer screen. Copywriters are challenged with putting readers in the mood to buy. They write copy for Internet sales letters and marketing sites. Ebook ghostwriters provide clients with full-length books on a variety of topics.

Wahms who write need to be professional in their online presence. This means spell-checking all writing, including e-mails to clients. It is also a good idea to get an e-mail address that is specifically used for your writing. A personal e-mail address with a goofy handle will make you appear unprofessional. Your first and last name or a combination thereof is a good choice for your web writing e-mail address.

Writing for the Internet has a few differences from writing essays in school or writing for print magazines. Readers online have short attention spans, and you’ll need to keep your sentences short and your paragraphs clear.

The other difference is the use of “keywords” in certain writing assignments. Keywords are words that have been selected by your client to be used in the article. These words have been selected because they are Internet search terms and your client wants their website to show up for those search terms. Keyword articles will require you to use the word or phrase a certain number of times in the article. Sometimes it can be difficult to use the words without making it sound forced. Experienced web writers have developed ways to make the keywords flow naturally into their articles.

Once you’ve gotten a few web writing assignments under your belt, you can decide what type of web writing suits you best. You can find work on writing message boards, freelance writing job sites and classified ad sites like craigslist. Whenever you apply for a job, make sure to include your contact information and a few well-selected writing samples.



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